US EditionZero Dark Buc-Ee: Gun-Toting Beaver Shirts Prompt Lawsuit Against SC Retailer
- Buc-Ee's, a Texas travel center chain, filed a federal trademark infringement lawsuit in May 2025 against South Carolina clothing retailer Born United over a similar beaver logo on merchandise.
- The lawsuit arose after Buc-ee's sent a cease-and-desist letter claiming Born United's logo and products caused consumer confusion and were unauthorized uses of Buc-ee's intellectual property.
- A clothing company headquartered in South Carolina and operating in six states sells apparel featuring a beaver parody dressed in tactical gear, which Buc-ee's claims infringes on its brand reputation.
- Buc-Ee's seeks a court order to bar Born United from selling infringing products and demands damages, while Born United's representatives claim their design is a "different beast entirely" and intend to contest the suit.
- As of June 17, Born United's contested products appear removed from its website, and Buc-ee's states it will actively defend its trademarks developed since the 1980s across its 50-plus locations in nine states.
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