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Tesla sales in Britain and Germany fall by more than 55% as China’s BYD soars

EUROPE, AUG 5 – Tesla's European market share fell from 21.6% to 14.5% as sales dropped sharply amid rising competition from BYD and legacy automakers, despite overall EV market growth, SMMT data shows.

  • During July, Tesla Inc. saw new car sales plummet in Britain and Germany, extending a protracted European downturn, according to industry data published Tuesday.
  • Amid rising competition, industry analysts note Tesla Inc.’s sales plunged in Europe’s two biggest markets over the past year, citing backlash, scrutiny, and fierce rivals like BYD Co.
  • In July, Germany saw Tesla registration drop 55.1% to 1,110 vehicles, according to data released Tuesday.
  • Tesla shareholders granted Musk a new pay package worth nearly $30 billion, and Musk remains optimistic that Tesla can stage a rebound in Europe.
  • With an eye on demand, Tesla Inc. plans to offer 0% financing on its sedan and 0.99% on its SUV for deliveries by September 30.
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Lean Left

Sales of its electric models fell by more than 50% in key markets such as Germany and the UK, while BYD achieved record growth

Center

The manufacturer of electric vehicles BYD continues to gain ground in Europe and consolidates its position in the Old Continent against Tesla, its direct rival. In countries like the United Kingdom or Germany, which lead the registrations, the demand for American automobile has experienced cuts of up to 50%, while the Chinese firm quadruples its growth. In France – the third largest market in electric vehicle sales – Tesla’s purchases have plumm…

·Madrid, Spain
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Lean Left

Tesla continues without raising its head in Europe in this lousy year for the company led by Elon Musk. In July the company of the magnate reduced to more than half its sales in the two main markets of the Old Continent, which are Germany and the United Kingdom, according to information collected by Bloomberg. In France, the third European market, the brand of electric cars fell by 27% in the seventh month of the year, accumulating a 40% decline…

·Spain
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Center

New York.- Tesla's sales of new cars plummeted both in Britain and Germany in July, according to sector data published on Tuesday, prolonging the prolonged European recession of the US manufacturer of electric vehicles. Data published by the United Kingdom's Automobile Manufacturers and Traders (SMMT) show that Tesla's sales of new cars fell by almost 60%, to 987 units last month, compared to 2 thousand 462 the previous year. In Germany, Tesla's…

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Reuters broke the news in United Kingdom on Monday, August 4, 2025.
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