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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out

Summary by TESLARATI
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether. The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported. SHM has officially discontinued development of its highly …

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The development of the Apilla, a future car that garnered attention as a joint venture between Japanese game company Sony and automaker Honda, has been effectively scrapped. The core concept of the project was to create a "mobile entertainment platform" differentiated from conventional automobiles by combining Sony's digital technology with Honda's vehicle design and production capabilities. However, it was dealt a direct blow by the electric ve…

Sony and Honda announce the abrupt shutdown of their joint electric car project, the Afela. The Sony Honda Mobility (SHM) joint venture is putting an end to the development of its sedan and its future SUV, even though their production was imminent. The reason for this turnaround is Honda's decision to review its entire electric strategy, depriving the project of its vital technical platform.

Read the original note in the following link: Sony and Honda cancel the Afeela 1: end of the $90,000 electric car Sony Honda Mobility has officially confirmed the cancellation of Afeela 1, the electric sedan developed jointly by Sony and Honda. And it is that the decision comes directly from the strategic turnaround that Honda announced on March 12, when the Japanese automaker discarded several of its own electrical projects. The joint venture b…

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Initially, the project was seen as a symbol of the combination of automotive expertise and digital technology that would open a new chapter in the future mobility industry...

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Sony Honda Mobility (SHM), a company formed by Sony Group Corporation and Honda Motor Co, has announced bad news: after Honda’s rodapal, which recently cancelled its double of new electric models, it is now the one that cancels the development and launch of its first electric vehicles under the brand AFEELA. This includes model AFEELA 1, an electric sedan that, at least on paper was very close to launching to the market, and a second vehicle sti…

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조선일보 broke the news in on Thursday, March 26, 2026.
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