US EditionElon Musk's Tesla Reignites Roadster Hype With New Trademark Filings - Tesla (NASDAQ:TSLA)
Tesla submitted trademark applications for two new Roadster logos to protect branding ahead of its April 1 demo, with logos not yet used on vehicles, experts say.
- On Feb 3, Tesla Inc. filed two trademark applications with the United States Patent and Trademark Office for a stylized Roadster wordmark and a triangle design.
- Tesla is only a few months from its planned April 1, 2026 demo, while trademark attorney Josh Gerben noted early filings lock nationwide priority, despite mid-to-late 2027 production forecasts.
- Both filings state the triangle design of three flowing, curved lines forms a vehicle silhouette while the ROADSTER wordmark uses a futuristic, all-caps style, and both are intent-to-use filings.
- TSLA slid 2.17% to $397.21 at Thursday's close and fell to $388.90 in after-hours trading; a Tesla spokesperson did not respond, and observers caution filings are not proof of imminent launch.
- The Roadster has a long history of delays since its 2017 unveiling, with production repeatedly pushed across 2020–2025 and beyond, while Elon Musk has hyped flying and hovering features and said safety is not the main goal.
12 Articles
12 Articles
Elon Musk's Tesla Reignites Roadster Hype With New Trademark Filings - Tesla (NASDAQ:TSLA)
Tesla Inc. (NASDAQ:TSLA) has filed new trademark applications with the United States Patent and Trademark Office (USPTO) for its awaited Roadster. New Trademark Filings The filings, dated Feb 3, were filed by Tesla with the agency and describe the wordmark "Roadster" in a stylized format, while the second filing details "a triangle design consisting of three flowing, curved lines," the filing said. The design showcases what could possibly be the…
This Might Be The Tesla Roadster’s Biggest Update Since 2017
Tesla filed two new Roadster trademarks in the United States. One shows three sharp lines, possibly previewing the design. The other spells Roadster in a slanted sci-fi-style font. Could the second-generation Tesla Roadster finally be on the verge of actually hitting the market? Well, if history is any guide, don’t hold your breath. It’s been more than eight years since it first showed up as a concept, but two recent trademark applications sugge…
Tesla Roadster trademark reveals glimpse of its new design
Tesla has filed two new trademark applications for the next-generation Roadster. It includes a new “Roadster” wordmark and a simple line sketch showing the basic silhouette of the car. Last year, during a shareholder meeting, CEO Elon Musk revealed that the production of the new Tesla Roadster was expected to begin in mid-to-late 2027. However, […] The post Tesla Roadster trademark reveals glimpse of its new design appeared first on The Supercar…
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