US EditionTesla’s Europe sales plunge 49% on brand damage, rising competition
- Tesla sold 7,261 vehicles in Europe in April 2024, marking a 49% year-over-year decline according to ACEA data released Tuesday.
- This drop followed a combination of intensifying competition from Chinese EV makers like BYD and consumer backlash over CEO Elon Musk's political involvement in Europe.
- Despite the sales decline, the overall European battery electric vehicle market grew over 15.3% in April, while BYD surpassed Tesla in pure electric car sales for the first time.
- Tesla’s market share in Europe shrank from 1.3% to 0.7%, and Musk acknowledged that "Europe is our weakest market" but expressed optimism about future sales.
- The continued European sales drop signals ongoing challenges for Tesla amid a broader expanding EV market and rising rivalry from Chinese manufacturers.
261 Articles
261 Articles
Tesla attempts to backtrack with new incentives and discounts as sales plummet: 'Truly pulling all demand levers'
When many people think of electric vehicles, they think of Tesla. However, Tesla's brand image has taken some hits recently as CEO Elon Musk has been active in American and global politics, polarizing consumers, who have more options than ever to choose from on a robust EV market. According to Yahoo Finance, the first three months of 2025 were Tesla's worst quarter since the second quarter of 2022. With dropping sales, Tesla has worked on incen…
The Epoch Times
Tesla Sales in Europe Plunge Nearly 50 Percent
Tesla’s vehicle sales across Europe tumbled nearly 50 percent in April, even as overall electric vehicle demand accelerated across the continent, according to data released on May 27 by the European Automobile Manufacturers’ Association (ACEA). Tesla sold only 7,261 cars in Europe last month, down from 14,228 a year ago—a drop of 49 percent. Meanwhile, overall electric vehicle sales in the region jumped nearly 28 percent, showing how much ground…
Tesla EU sales slump 53% in April – trade group
PARIS, France — Sales of cars made by Elon Musk’s Tesla slumped by more than half in April as Chinese electric carmakers saw their share surge, the continent’s manufacturing association said Tuesday. While sales of electric cars rose overall in the 27 European Union nations, Tesla’s share fell dramatically amid the spotlight on Musk’s work
Tesla Really Is Struggling.
PULSE POINTS:What Happened: Tesla’s vehicle registrations in Europe dropped by 49 percent in April 2025 compared to the same month in 2024, despite a rise in overall electric vehicle sales. Who’s Involved: Tesla, Elon Musk, European Automobile Manufacturers Association, and European consumers. Where & When: European Union (EU), European Free Trade Association (EFTA), United Kingdom; April 2025. Impact: Tesla’s declining sales highlight challenge…
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