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Judge Allows Blade Runner 2049 Copyright Claims Against Tesla to Proceed

  • Alcon Entertainment sued Tesla and Warner Bros. in October, alleging copyright violations related to Blade Runner 2049 imagery during a Tesla event.
  • Alcon claimed Tesla used Blade Runner 2049 imagery to promote the 'We, Robot' Cybercab, after Alcon denied a request to use the film's images.
  • Tesla allegedly used an AI image generator, featuring a scene resembling ruined Las Vegas from Blade Runner 2049, in promotional materials for about 10 seconds.
  • Judge Wu quoted Musk saying Tesla wants to sell cars and stated that Tesla and Alcon are not competitors; Alcon quoted that any brand must consider Musk's behavior.
  • The judge dismissed some trademark claims but allowed some copyright infringement claims against Tesla to proceed, ordering mediation, marking a partial legal victory.
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The judicial battle between the producer of the film by Blade Runner 2049 and Tesla, Elon Musk's electric car company, raises temperature in U.S. courts. On the one hand, a federal judge has limited the scope of a lawsuit filed by Alcon Entertainment, which accuses the automotive company of introducing images of the film into an artificial intelligence generator to create unlicensed promotional material, to the Warner Bros studio. However, the c…

·Buenos Aires, Argentina
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The producers of the science fiction film Blade Runner 2049 consider that images inspired by a presentation were used without their consent.

·Madrid, Spain
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Bloomberg Law broke the news in Arlington, United States on Monday, April 7, 2025.
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