LiveRamp Partners with Tesco to Enhance Its Data Driven Marketing Capability

LiveRamp partners with Tesco to enhance its data driven marketing capability

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announces an expanded partnership with Tesco PLC (LSE: TSCO),  the UK’s leading retailer. To provide more personalised and informative advertising campaigns to its customers, Tesco is utilising LiveRamp’s Data Collaboration Platform across …

Tesco shops at LiveRamp to woo more CPG advertisers - DecisionMarketing

Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media network by offering greater personalisation, while enhancing transparency of attribution and boosting return on ad spend. The move sees the grocery giant expand its relationship with LiveRamp, which has worked with Tesco since 2021, and which works with both Asda and Co-op. LiveRamp will now aim to provide more personalised and in…