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Territory and Community, so Build Laliga Hypermotion Clubs

Summary by El Independiente
Building a brand in professional football has many paths. At the 5th Club Days held in PortAventura World, two clubs of LALIGA HYPERMOTION, such as Albacete Balombí and Granada CF, have shown that relying on the strength of the territory, the community and their own identity is a strategy as valid as others. In the case of Granada CF, faced with the challenge of finding a main sponsor, devised an innovative solution. The club opted for a model o…
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El IndependienteEl Independiente
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economiadigital.eseconomiadigital.es

Building a brand in professional football has many paths. At the 5th Club Days held in PortAventura World, two clubs of LALIGA HYPERMOTION, such as Albacete Balombí and Granada CF, have shown that relying on the strength of the territory, the community and their own identity is a strategy as valid as others. In the case of Granada CF, faced with the challenge of finding a main sponsor, devised an innovative solution. The club opted for a model o…

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El Independiente broke the news in on Wednesday, April 15, 2026.
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