Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
- Apple has launched its first ever touchscreen computer, the MacBook Pro with PROLED XDR Display, starting at £2,899 and reversing the company's longstanding taboo against touchscreen Macs.
- Hardware chief Johny Srouji argued that advances in custom silicon and a reworked hinge finally allowed the company to meet its standards; the confluence of chips, display tech, and software architecture "met our bar," Srouji said.
- The new OLED screen delivers astonishing contrast, ensuring "adding touch didn't make the product lesser," CEO John Ternus said, while a strengthened hinge minimizes screen wobble during interaction.
- Marketing chief Greg "Joz" Joswiak said the decision addresses a generation of young creators who expect to touch their screens, adding that professional users including "engineers, scientists, software developers, and media creators" also requested the feature.
- While Steve Jobs previously called touchscreen Macs "ergonomically terrible," Ternus stressed that touch is now an "add-on," maintaining that indirect input via trackpad and keyboard remains central to the Mac experience.
13 Articles
13 Articles
Ternus addresses Apple breaking touchscreen Mac taboo: 'Who knew?’
In an interview with WIRED, Apple executives including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg “Joz” Joswiak discussed the company’s decision to bring touch to the Mac. Here are the details. more…
It was the right time to add touch to the MacBook Pro, says John Ternus
Apple has long resisted bringing touch support to the Mac, but it's finally made the jump with the new MacBook Pro. It's all because Apple felt it was the right time to make the change.Touching the new MacBook Pro's display - Image Credit: AppleThe MacBook line has been one of the most desired products to gain touch support for years. After countless rumors about it, Apple added the functionality to the PROLED versions.However, making the change…
After years of opposing touchscreen laptops, Apple has finally brought the feature to the MacBook Pro. CEO John Ternus and other company leaders have just explained what led Apple to change its stance, a position once fiercely defended by Steve Jobs.
Asked by Wired just after the introduction of the new MacBook Pro PROLED XDR touch screen OLED, John Ternus, CEO of Apple, spoke in detail about this great first at Apple... and even had fun with the conflicting relationship that the firm has long had with the idea of a touch screen on the Mac.
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