Apple shows pricey touchscreen laptops, a first for the iPhone maker
Apple says the new laptop uses a tandem OLED panel and starts at $2,899, with touch input built into the display for lower latency.
- On October 28, 2026, Apple CEO John Ternus unveiled the company's first touchscreen MacBook Pro featuring a PROLED XDR display during the 'Pro and Tell' event in Los Angeles.
- This launch marks a strategic reversal, as former CEO Steve Jobs once dismissed laptop touchscreens as "ergonomically terrible." Apple redesigned the hinge to ensure display stability during touch interaction.
- Featuring M5 Pro or M5 Max chips, the 14-inch model starts at $2,899 and the 16-inch at $3,399. General availability begins November 6, 2026.
- Earlier this week, Apple also introduced a refreshed 14-inch MacBook Pro and M6-powered iMac. These devices expand the company's holiday lineup alongside the new flagship touchscreen machines.
- A broader media blitz follows the recent debut of the iPhone Duo and smart home hub. These strategic launches position Apple to capture holiday shopping season interest across multiple categories.
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Apple introduced the new MacBook Pros with OLED displays and touch controls — two features that first appear in the series. The laptops will go on sale in parallel with existing models, and pre-orders begin on October 28, while sales start on November 6. “The new MacBook Pro is a monumental step forward for the Mac,” said Johnny Sruigi, Apple's chief hardware officer. According to him, the combination of Tandem OLED technology, touch control and…
For the first time, the manufacturer offers a touch-sensitive OLED display, plus the Dynamic Island from the iPhone and a feature that lights up old-established Apple users. Price-wise, the device sits at the top of the notebook series - and extends up to the small car area.
Apple will release its first MacBook with a touch display from November 6th – after years of criticizing the concept of laptops with touch-sensitive screens. Now Apple emphasizes that the MacBook Pro with touch screen is intended for professional users who want to rotate 3D models with their fingers or play musical instruments on the display.
Apple released a number of products this week, from the iPad mini to the 14-inch and 16-inch MacBook Pros. Here are the specifications for Apple's latest products.
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