Social Media Creators Make a Slam at the U.S. Open

Why the US Open is attracting luxury brands as tennis fashion takes off

Before New York Fashion Week kicks off in Manhattan, some of the incoming brands are making an early first stop elsewhere — out in Queens, on the blue hard courts of the U.S. Open, where play continues through next weekend.

USTA brings social media creators courtside to amplify US Open content

Roughly 50 creators spanning food and beverage, lifestyle, entertainment and fashion are producing content at the tournament. Read more at straitstimes.com.

Tennis-USTA brings social media creators courtside to amplify U.S. Open content

NEW YORK (Reuters) -The U.S. Tennis Association has launched a dedicated credential program for social media creators at this year's U.S. Open as part of a drive to court younger audiences, the USTA's social media lead said. Read full story

Social Media Creators Make a Slam at the U.S. Open

The U.S. Tennis Association introduces a social media credential program for creators at the U.S. Open. The initiative aims to engage younger audiences by accrediting 50 creators across various niches to produce content at the tournament. This effort mirrors successful social media strategies seen at events like Wimbledon.

With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans

Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content.

Social media creators roped in to amplify US Open content

The US Tennis Association has launched a dedicated credential program for social media creators at this year’s U.S. Open as part of a drive to court younger audiences, the USTA’s social media lead said, according to a Reuters report from New York yesterday. Roughly 50 creators spanning food and beverage, lifestyle, entertainment, fashion and family […]