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Temu faces legal challenge over 'manipulative practices'
Consumer protection groups across the EU filed complaints against Temu for breaching the Digital Services Act as the platform reached 75 million monthly users.
BEUC, representing 45 consumer protection groups in the EU, urged the European Commission to designate Temu as a "very large online platform" under the DSA.
Complaints against Temu highlight DSA violations like trader traceability, manipulative design, and lack of transparency in product recommender algorithms.