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Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign

Summary by Adweek
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.

12 Articles

Lean Left

Julio Sonino, Telemundo's orchestraman advanced the great human and technological effort to make a historic coverage of a World Cup in three countries

Lean Left

According to Telemundo executives, the production of this World Cup must be exceptional, as the World Cup will be disputed at home.

·Los Angeles, United States
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Telemundo Las VegasTelemundo Las Vegas
+7 Reposted by 7 other sources

Telemundo officially released “Somos Más”, the anthem of his coverage of the FIFA World Cup 2026TM, bringing together for the first time the global music stars Carlos Vives, Emilia, Wisin and Xavi. The song, now available on all major music streaming platforms, captures the spirit of unity and celebration that defines the World Cup. Watch the video clip here. “Somos Más” premiered for the first time live during the Billboard Awards of Latin Musi…

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Adweek broke the news in on Monday, March 2, 2026.
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