Slovenian Broadcaster Taps Synamedia for Local Ads on Its International Channels
7 Articles
7 Articles
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TV Tech Industry NewsTelekom Slovenije selects Synamedia Iris
video software provider Synamedia has announced that Telekom Slovenije, the Slovenian telco, is opening up new advertising opportunities on international linear TV channels using Synamedia Iris. The new service enables advertising airtime on international channels to be sold locally, giving brands new ways to reach TV audiences in Slovenia. Managed by TSmedia, a wholly owned […]
International television channels have traditionally offered Slovenian advertisers limited opportunities for local advertising. Telekom Slovenije is now trying to change that model and turn part of the television inventory, which was so far beyond the reach of the Slovenian market, into space for domestic campaigns. Telekom Slovenije has introduced technology that enables the replacement of international advertising blocks with ads intended for …
Telekom Slovenije opens international channels to local advertising
Telekom Slovenije is introducing local advertising on international linear channels using Synamedia’s Iris ad regionalisation technology. The service, managed by Telekom Slovenije subsidiary TSmedia, allows advertising breaks on international channels […]
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