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Germany’s Most Valuable Brands in 2025

Summary by ecommercegermany.com
The most valuable German brands have reached new heights in 2025, collectively valued at $506 billion—a 24% increase compared to the previous year. Image Source: www.unsplash.com The latest Kantar BrandZ Top 50 Most Valuable German Brands report shows how brand innovation, consumer trust, and international expansion are transforming Germany’s economic landscape. The 2025 top 10: A diverse mix of sectors Here are the top ten brands leading German…
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Magenta gilded: Deutsche Telekom is the most valuable German brand for the third time in a row with a brand value of 105.7 billion dollars, says Kantar, a market researcher's brand ranking. Deutsche Telekom is increasing its brand value by 44% year-on-year. SAP is growing by a substantial 79%, whose Kantar brand taxis with 92 billion dollars. This is followed by Siemens, Aldi, Bosch and Adidas, all of which are growing. Birkenstock is able to ac…

The brand value of Germany's most valuable companies has risen to more than $500 billion. Deutsche Telekom, with CEO Tim Höttges, ranks at the top. Birkenstock is the highest newcomer in the Kantar brand ranking.

The brand value of German companies continues to increase: within one year, their growth was at 24 percent. And this in an economically difficult environment. Why can German brands assert themselves?

Deutsche Telekom maintains its leading position in the BrandZ ranking of Kantar's most valuable German brands. Happy: the total value of the top 50 is rising by a whopping 24 percent. Deutsche Telekom's contribution cracks billions brand: these are Germany's most valuable brands In 2025, sales were first published.

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absatzwirtschaft.de broke the news in on Friday, June 6, 2025.
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