YouTuber Salish Matter Draws Massive Crowds to American Dream Mall for Makeup Launch

Teen Influencer’s Makeup Launch Causes 'Pure Chaos' at N.J. Mall, as Fans Claim It Was 'Unsafe' and 'Poorly Planned'

The Sept. 6 pop-up was planned to celebrate the launch of Salish Matter’s new makeup line, Sincerely YoursjGilbert Flores/Variety via Getty;ordan matter/Instagram Salish Matter; Salish Matter at a pop-up event in New Jersey on Sept. 5, 2025NEED TO KNOWA pop-up hosted by teen influencer Salish Matter descended into chaos, now-viral videos of the event showThe gathering, which took place at the American Dream mall in New Jersey on Sept. 6, was pla…

YouTuber Salish Matter draws massive crowds to American Dream Mall for makeup launch

The American Dream Mall in New Jersey is buzzing with excitement as teen YouTube star Salish Matter launches her new makeup line. The event has drawn an "insane" turnout, with lines of excited children and their parents stretching into the parking lot.

Teen YouTube star's makeup launch descends into chaos as hundreds of screaming kids overwhelm mall

Droves of young fans and their parents flocked to the American Dream Mall in New Jersey for the debut of teen social media star Salish Matter's new makeup line.