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New Zealand teenager dies imitating a collision ‘sport’ trending on social media

  • A 19-year-old man passed away on New Zealand's North Island after sustaining a severe head injury during an impromptu tackle game with friends over the weekend.
  • The injury occurred while playing a rugby-inspired social media trend called the run-it-straight challenge, which involves full-contact collisions without protective gear.
  • The trend, driven by social media, has led to organized events offering substantial cash rewards and raised expert warnings about the high risk of severe concussions.
  • Police inspector Ross Grantham reported that the man was injured during an informal game and emphasized the serious dangers and risks of injury associated with such activities.
  • The death highlights safety issues linked to this growing craze, and police continue inquiries for the coroner, while health experts condemn the trend for causing brain injuries.
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Stuff broke the news in New Zealand on Tuesday, May 27, 2025.
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