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Ted Sarandos reveals no data could have predicted success of Squid Game: ‘Twice as expensive’

Summary by Indian Express
Netflix co-CEO Ted Sarandos has said that nothing in the company's data would have supported greenlighting Squid Game, revealing that the Korean show cost twice as much as any other Korean production on the platform and was rejected for 12 years before Netflix picked it up.

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Indian Express broke the news in Noida, India on Thursday, August 6, 2026.
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