US EditionTecate launches new salty beer from exclusive floating bar in Gulf of Mexico
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2 Articles
Tecate launches new salty beer from exclusive floating bar in Gulf of Mexico
Tecate Light has launched a special edition beer brewed with saltwater from the Gulf of Mexico, celebrating national pride and the richness of local ingredients. According to Tecate’s parent company, Heineken, the sea salt makes Tecate Light more versatile when pairing with food, and connects with consumers who feel pride in everything Mexican. “With this offering, we are celebrating our roots, connecting authentically with consumers and reinf…
Tecate Light launched a special edition made with salt from the Gulf of Mexico, a proposal that not only raises the flavor profile, but also pays tribute to the country’s cultural and natural richness. The launch took place at the “Golfo de México” bar, an exclusive experience in the middle of the sea, specially designed for this presentation. Tecate Light’s new proposal incorporates salt from the Gulf of Mexico, which in addition to its natural…
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