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TBWA\RAAD and Win TikTok’s Highest Honor for Turning On Bdr’s Homemade Seasoning into Saudi Arabia’s Fastest Sellout
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TBWA\RAAD and Win TikTok’s Highest Honor for Turning On Bdr’s Homemade Seasoning into Saudi Arabia’s Fastest Sellout
Dubai, January 27, 2026 – TBWA\RAAD and KFC Arabia took home the G.O.A.T. (Greatest of All Time) trophy at the TikTok Ad Awards in Saudi Arabia, the platform’s highest creative honor, reserved for a single campaign that pushes boundaries, feels native to TikTok, and delivers undeniable results. The winning ‘Om Bdr-12th Ingredient’ campaign didn’t start in a boardroom or a brainstorming session. It started with Saudi TikTok users pouring Srar Hai…
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