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TBWA Unveils New Global Identity Designed by DXD

DXD’s new system uses handcrafted iconography, serif type and a hand-drawn monogram, while leaving 20% open for local market customization.

Mumbai: TBWA has unveiled a new global visual identity created by DXD, its design discipline, as the agency network updates how its “Disruption” positioning is expressed across markets and touchpoints. The new identity is the first public expression of DXD’s “Design by Disruption” philosophy, which seeks to create a distinctive visual language that audiences can recognise even before encountering a brand’s logo. Led by Bruno Regalo, Global Chief…

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adage.com broke the news on Tuesday, August 4, 2026.
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