TBWA Unveils New Global Identity Designed by DXD
DXD’s new system uses handcrafted iconography, serif type and a hand-drawn monogram, while leaving 20% open for local market customization.
7 Articles
7 Articles
TBWA unveils new global identity designed by DXD
Mumbai: TBWA has unveiled a new global visual identity created by DXD, its design discipline, as the agency network updates how its “Disruption” positioning is expressed across markets and touchpoints. The new identity is the first public expression of DXD’s “Design by Disruption” philosophy, which seeks to create a distinctive visual language that audiences can recognise even before encountering a brand’s logo. Led by Bruno Regalo, Global Chief…
Lola goes global with David Carson and "Crazy Ambition" identity
Lola is taking its “Crazy Ambition” philosophy worldwide. The Madrid-born creative agency is evolving into a global micro-network, building on its established presence in Spain with newly launched offices in Brazil and the United States. To mark the expansion, Lola partnered with legendary graphic designer David Carson on a global campaign designed to function as both a brand identity and a statement of intent. The new visual system was develope…
DXD brings TBWA’s Disruption philosophy to life with new global identity
TBWA – The Disruption Company® has unveiled a new visual identity created by DXD, its global design discipline. More than a redesign, it marks the next chapter of the TBWA Collective through a richer, more human visual language.
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