TBWA KL turns 7-Eleven into an Iftar clock

TBWA KL turns 7-Eleven into an Iftar clock

TBWA Kuala Lumpur partnered with 7-Eleven to solve a business problem: making the brand a genuinely useful and helpful convenience stop for those who couldn’t buka puasa (break fast) at home. By serving as an Iftar clock – turning their signage into functional Iftar Clock billboards – 7-Eleven became the only brand able to serve people in this purposeful way during Ramadan.