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TBWA Hakuhodo’s No Smiles campaign recognized at four of the world’s top creative award shows

Summary by Campaign Brief Asia
TBWA\HAKUHODO’s latest Gold wins at The One Show 2025 and the International ANDY Awards 2025 for its McDonald’s Japan’s “No Smiles” campaign, means their campaign has earned high accolades at four of the world’s top creative festivals  – Cannes Lions, Clio Awards, ANDY Awards and now, The One Show – within a single award season.
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Campaign Brief Asia broke the news in on Wednesday, May 21, 2025.
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