US EditionTaylor Swift Buys Giant Beads that Hung From Superdome During Eras' Tour
- Taylor Swift’s company, Firefly Entertainments Inc., acquired a 140-foot inflatable friendship bracelet for $13,000, which was displayed during her Eras Tour concerts at the stadium in New Orleans.
- The purchase followed the Eras Tour's conclusion in December 2024 and came after the bracelet was displayed at Swift's concerts in Indianapolis and Canada.
- The giant friendship bracelet concept was developed by Abby Jones and realized as a large-scale art piece by Miami creatives Shawn Kolodny and Jules Dudko, representing the fan tradition of exchanging friendship bracelets during the tour.
- Taylor Swift expressed admiration for the fans’ bracelet trading tradition, describing it as a joyful phenomenon that occurs at every concert, and the installation is intended to remain a lasting tribute related to her.
- The sale was approved on June 26, 2025, by the state board that oversees the Superdome, and Firefly Entertainments Inc., which manages Taylor Swift’s personal services, is handling the bracelet’s collection, shipment, and delivery, ensuring it becomes part of Swift’s memorabilia.
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Taylor Swift to buy giant friendship bracelet that adorned New Orleans Superdome for Eras Tour
Taylor Swift's personal services company, Firefly Entertainment, is set to purchase the Caesars Superdome's large, inflatable friendship bracelet created for the New Orleans Ears Tour concerts.
Taylor Swift's Company Spends $13K on Giant ‘Eras Tour’ Bracelet
Taylor Swift’s company has reportedly purchased the mother of all friendship bracelets. Swift’s personal services company, Firefly Entertainments Inc., spent $13,000 on the 140-foot-long inflatable friendship bracelet that was draped over the Caesars Superdome in New Orleans during her Eras Tour, local outlet 4WWL reported on Thursday, June 26. Shawn and Jules Kolodny of Kolossal Arts designed the piece, telling Us Weekly in a statement on Thurs…
Taylor Swift's Firefly Entertainments to buy giant friendship bracelet displayed in New Orleans, Indianapolis
The 140-foot-long friendship bracelet fans saw only in New Orleans and Indianapolis ahead of their Eras Tour shows will soon belong with Taylor Swift.
Taylor Swift’s Company Purchases Massive ‘Eras Tour’ Friendship Bracelet for $13,000 | Just Jared: Celebrity News and Gossip
Taylor Swift’s Company Purchases Massive ‘Eras Tour’ Friendship Bracelet for $13,000 Taylor Swift is making a super-sized purchase! A friendship bracelet that hung on the Caesars Superdome during her three sold-out Eras Tour concerts in New Orleans…
King5 News
Taylor Swift's company buys giant bracelet that hung on Superdome
The massive inflatable bracelet that hung on the Caesars Superdome during Taylor Swift’s sold-out Eras Tour shows has been sold for $13,000 — to Swift’s own company,
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