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Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes

  • Taylor Swift is a global celebrity who has faced AI-related abuse.
  • In April 2026, Taylor Swift filed trademark applications through TAS Rights Management to protect short audio clips of her voice and her likeness.
  • These filings focus on trademark law rather than copyright, which is important for addressing AI that mimics voices and faces.
  • Swift's trademark efforts aim to combat AI-generated fake endorsements that can appear real and spread quickly, making misinformation difficult to correct.
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The ConversationThe Conversation
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Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes

Taylor Swift’s filings sit at the messy intersection of copyright, publicity and trademark law, each of which addresses different aspects of AI deepfakes. Luis Gutierrez/Norte Photo via Getty ImagesAs one of the most popular celebrities in the world, Taylor Swift has already endured her share of AI-related abuse. Fake nudes of the singer have spread widely online. Her voice and likeness have also been used to create fabricated political messages…

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The Conversation broke the news on Thursday, May 28, 2026.
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