US EditionTaylor Swift files to trademark voice and image after AI concerns
- On Friday, April 24, Taylor Swift's company, TAS Rights Management, LLC, filed three trademark applications with the U.S. Patent and Trademark Office to protect her voice and likeness from unauthorized AI-generated content.
- Swift's filings address growing concerns over AI-generated content, including unauthorized explicit imagery and political deepfakes, such as 2024 election images falsely suggesting she supported President Donald Trump.
- The applications include sound marks for the phrases "Hey, it's Taylor Swift" and "Hey, it's Taylor," alongside a visual trademark featuring Taylor holding a pink guitar while wearing a multicolored bodysuit with silver boots.
- This strategy follows actor Matthew McConaughey's approach, who previously secured trademarks for his voice and likeness to gain federal legal leverage against AI-generated replicas that exploit identity without permission.
- These filings test whether federal trademark law can provide additional protection against AI misuse, potentially strengthening defenses beyond existing state-level right-of-publicity laws that currently limit commercial identity use.
88 Articles
88 Articles
Taylor Swift seeks to trademark voice and likeness
Taylor Swift performing her recent The Eras Tour. Photo: Reuters Pop superstar Taylor Swift has filed trademark applications for two audio clips and one image of herself in what a trademark attorney says is an attempt to protect her voice and likeness from deepfake videos and audio created by artificial intelligence.
Sydney Morning Herald
Brisbane TimesTaylor Swift wants to trademark her voice and likeness. Will others follow suit?
As AI continues to advance, celebrities are worried they will lose control of their own identities. Could trademarking their voice and image be the answer?
Taylor Swift's TAS Rights Management has filed applications to trademark the singer's voice and image, aiming to protect against threats posed by AI (Josh Gerben/Gerben IP)
Josh Gerben / Gerben IP: Taylor Swift's TAS Rights Management has filed applications to trademark the singer's voice and image, aiming to protect against threats posed by AI — Taylor Swift has filed new trademark applications to protect her voice and image. — The filings, made on April 24 …
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