Taste and smell strongest triggers for travel memories, says Peroni
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Taste and smell strongest triggers for travel memories, says Peroni
Research from Peroni has revealed food and drink are the strongest triggers for travel memories, inspiring the Italian beer brand to partner with chef Ixta Belfrage on a pop-up dinner series. Olivia Palamountain reports A study commissioned by Italian beer brand Peroni Nastro Azzurro has found that 72% of Britons consider taste and smell the strongest triggers for travel memories, rising to 81% among 25-44-year-olds, surpassing excursions (32%),…
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