Tariffs Will Cost Gap up to $150 Million
- Gap's stock plunged 15% in after-hours trading on Thursday after announcing tariffs could cost up to $300 million this year.
- The tariffs, imposed by President Donald Trump, include 30% duties on China and 10% on most other imports, with ongoing legal challenges causing uncertainty.
- Gap, owning Old Navy, Banana Republic, and Athleta, reported a 2% comparable sales increase last quarter but faces challenges due to tariff impacts and shifting supply sources.
- Gap CEO Richard Dickson said, based on current knowledge, the company will not raise prices significantly or affect consumers meaningfully despite tariff pressures.
- Gap aims to reduce the financial impact of tariffs by sourcing products from a wider range of locations and anticipates that these effects will be reflected primarily in the latter half of the year.
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