Target's Tech Chief Has a Central Role in the Retailer's Turnaround Plan - RetailWire

Target's Tech Chief Has a Central Role in the Retailer's Turnaround Plan - RetailWire

Prat Vemana, Target’s chief information and product officer, says improved technology is a throughline in the retailer’s recovery plan after several years of sluggish sales. The company is putting $6 billion into stores, workers, and technology this year to turn things around. Comparable sales have dropped in 11 of the past 13 quarters. Two priorities are sitting at the top of Vemana’s list: merchandising and demand forecasting. On the merchandi…

Target’s Tech Chief Has a Central Role in the Retailer’s Turnaround Plan

Prat Vemana, Target’s chief information and product officer, says improved technology is a throughline in the retailer’s recovery plan after several years of sluggish sales. The company is putting $6 billion into stores, workers, and technology this year to turn things around. Comparable sales have dropped in 11 of the past 13 quarters. Two priorities are sitting at the top of Vemana’s list: merchandising and demand forecasting. On the merchandi…