US EditionTarget to Stop Selling Cereals with Synthetic Colours
Target will end sales of cereals with synthetic colors by May, with nearly 85% of sales already dye-free, responding to consumer and regulatory concerns.
- On Feb. 27, 2026, Minneapolis-based Target announced it will sell only cereals without certified synthetic colors by the end of May in Target stores and on Target.com.
- Amid rising consumer and government attention, Target said sales-trend data show a long-term shift toward foods without artificial additives, following pledges by Kraft Heinz, Nestle, and Conagra Brands.
- Nearly 85% of Target's cereal sales already come from products without certified synthetic dyes, and Target worked with national brand partners and owned-brand partners to reformulate products while preserving quality and value.
- Target's move positions it as one of the first national retailers to adopt this standard, ahead of several brands, and fits its merchandising strategy to drive growth under CEO Michael Fiddelke amid FDA reviews.
- Target also aims to remove synthetic dyes from its full U.S. retail portfolio by the end of 2027, while Walmart plans removal by January 2027 and General Mills targets summer 2026.
102 Articles
102 Articles
Hastings Tribune
Star TribuneTarget will stop selling cereals with certified artificial colors by May
Target will stop selling cereals containing certified synthetic colors by the end of May, a move that reflects growing consumer demand for cleaner ingredients and broader industry trends away from artificial additives.
Target cereal aisle to drop products with certified synthetic colors by May 2026
MINNEAPOLIS (WRBL) — Target announced on Friday that the retailer will only carry cereals made without certified synthetic colors by the end of May 2026. Target says its internal data showed a long-term shift toward foods made without artificial additives, especially those for children. RELATED: 1 year of RFK Jr.: How his MAHA agenda has reshaped US [...]
Santa Maria Times
Independent EspañolTarget will stop selling cereals containing synthetic dyes starting at the end of May.
Target will stop selling cereals with synthetic colors by end of May - WSVN 7News | Miami News, Weather, Sports
Target will stop selling cereals containing synthetic colors by the end of May. The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several years. Right now, 85% of its cereal sales already come from products made without synthetic dyes. Target said it has worked with national brands and its private brands to reformulate products as needed. Some cereals — including Trix and Lucky Charms, which are…
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