Target Launches ‘10-4’ Training, Encouraging Workers to Smile at Customers

Target launches ‘10-4’ training, encouraging workers to smile at customers

Target launched a new internal training program aimed at helping new hires enhance the in-store customer experience.The internal team member training program, called "10-4," was shared with Target's team heading into the holiday season, which is the most critical time for retailers as it accounts for a significant portion of its annual revenue. For the 2025 holiday season, the National Retail Federation projected that consumers may collectively …

Target is reportedly implementing a new '10-4' policy that is already proving to be controversial · American Wire News

Target is reportedly implementing a new ’10-4′ policy that is already proving to be a little controversial. According to the company, employees will be expected to “smile, make eye contact, wave, and use friendly, approachable, and welcoming body language” when within 10 feet of a guest, according to a USA Today report on the changes. If they are within four feet of a shopper, employees will be taught to “personally greet the guests, smile, and …