US EditionTarget Eyes Shein, Temu Model With Factory-Direct Shipping
- Target is testing a new service that ships products directly from factories to customers' homes to compete with Temu and Shein.
- The initiative aims to expand low-cost product offerings amid Target’s recent sales struggles, falling earnings, and a 3.8% first-quarter sales decline reported in May.
- The service will focus on apparel, household goods, and non-food items, with the goal of lowering prices by shipping directly from production sites.
- Target’s stock has declined 28% this year as competitors like Amazon, Walmart, Shein, and Temu gain ground, intensifying the challenge for the company’s leadership to enhance performance.
- If implemented, the service could help Target regain discount shoppers but faces uncertainty from potential U.S. government changes to duty-free import rules that affect competitors.
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Target Explores Factory-Direct Shipping Model Used by Temu
Target Corp. is testing the delivery of products directly to customers’ homes from factories, said people familiar with the matter, an effort by the big-box retailer to launch a service similar to the Chinese e-commerce platforms Temu and Shein.
·United States
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Target looks to emulate Temu's factory-direct shipping approach
Target Corp. is testing a direct-home shipping model that would ship products directly from factories to homes, a model popularised by speedily expanding Chinese e-commerce companies Temu and SHEIN. The pilot, which is still in its nascent stage, is designed to increase Target’s value-priced product portfolio, which includes categories such as apparel, home decor, and […] The post Target looks to emulate Temu’s factory-direct shipping approach a…
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