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Taobao takes Qixi back to its roots with this female-focused film
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Taobao takes Qixi back to its roots with this female-focused film
Taobao Qixi Campaign: Key takeaways: Qixi (七夕) narratives tend to work on a Valentine’s Day formula: pink hearts, brimming bouquets, everlasting love. This year, Taobao (淘宝) has dropped all that. They’re going back to the traditional narrative of women and their crafts. The suggestion is that anything clever, beautiful, or unexpected can be found on […]
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