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Jaguar Land Rover names Tata Motors CFO as top boss after rebrand controversy

UNITED KINGDOM, AUG 5 – Adrian Mardell retires after leading Jaguar Land Rover through a divisive rebrand and a 97.5% sales drop, with Tata Motors CFO P.B. Balaji set to succeed him in November 2025.

  • Chief Executive Officer Adrian Mardell of Jaguar Land Rover will step down at year's end after three years as CEO and 35 years at JLR.
  • Earlier this year, JLR's 'Copy Nothing' campaign went viral despite critics saying it featured no cars, sparking rebranding backlash.
  • The board of directors of Jaguar Land Rover approved P.B. Balaji’s appointment as CEO, effective November 2025, on August 4.
  • With a focus on electrification, Jaguar Land Rover named P.B. Balaji as CEO, vowing to 'accelerate' its electric vehicle push under the Reimagine plan.
  • Facing U.S. tariffs on a fifth of sales and selling only 49 vehicles in Europe recently, JLR expects near-zero free cash flow amid tariffs and EV investments.
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The British brand changes its look and changes to electric. A moult deemed disastrous by Donald Trump, who violently attacks the British brand. ...

·Brussels, Belgium
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PJ Media broke the news in on Saturday, August 2, 2025.
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