US EditionTAIT’s Margaret Kerrison on the future of audience interaction - Access All Areas
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TAIT’s Margaret Kerrison on the future of audience interaction - Access All Areas
Following her SXSW London conference panel session exploring the reimagining of engagement, we caught up with TAIT senior creative director Margaret Kerrison to discuss how new tech is impacting the creation of immersive environments and what that means for the future of audience interaction. At SXSW you spoke about the importance of creating emotional journeys and meaningful experiences that lead to lasting memories for audience members. How ha…
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