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Taiping UTMB Economic Impact Reaches RM28 Million
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TAIPING: The organisation of the Malaysia Ultra-Trail by UTMB 2026 in Taiping is estimated to generate a direct economic impact of between RM14 million and RM18 million per year, and the value could even reach RM28 million when taking into account the broadcasting and advertising aspects. Malaysia Ultra-Trail by UTMB chairman, Ewegene Tan, said the estimate was based on data from the organisation since 2024 and records of previous editions which…
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