US EditionTACO BELL® TESTS NEW LUXE VALUE MENU: BIG FLAVOR, BOLD VALUE, INNOVATION THAT HITS
INDIANAPOLIS, INDIANA, JUL 17 – The Luxe Value Menu offers five premium-flavored items priced at $3 or less to attract value-conscious customers and test new lower price points, Taco Bell said.
- Taco Bell began testing its new Luxe Value Menu featuring five premium items priced at $3 or less at select Indianapolis locations on July 17, 2025.
- This market test builds on Taco Bell's history of combining innovative menu items with accessible prices and follows earlier regional trials of new products in the Midwest.
- The Luxe Value Menu offers five bold, flavorful options priced at $3 or less, including a Mini Taco Salad, a chicken stacker with chipotle ranch sauce, a loaded griller filled with beef and potatoes, a side of chips paired with nacho supreme dip, and a dessert featuring salted caramel churros.
- CFO Chris Turner stated the Luxe Box price points deliver "exceptional value across income levels," while Taco Bell plans to monitor consumer feedback before any national rollout.
- If successful, the Luxe Value Menu could expand nationally, reflecting Taco Bell's ongoing strategy to redefine value with premium offerings that appeal broadly to price-conscious customers.
13 Articles
13 Articles
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Taco Bell’s Luxe Value Menu Is Here, and Everything’s Under $3
Mini Taco Salad, anyone?Courtesy of Taco Bell Taco Bell has unleashed its new Luxe Value Menu at select Indianapolis-area locations, offering five snacky items priced at just $2.99. From crispy burritos to a revamped Mini Taco Salad, there’s plenty to get excited about.Key PointsTaco Bell is testing a new Luxe Value Menu featuring five items priced at $2.99 each, available only at select locations.The test menu is part of the chain’s broader val…
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