Strong launch for brewery's alcohol-free version of popular ale

Strong launch for brewery's alcohol-free version of popular ale

Yorkshire-based independent brewery T&R Theakston has launched Nowt Peculier, a non-alcoholic version of its flagship ale Old Peculier.

Nowt Peculier about alcohol-free beer’s success, says brewer - Beer Today

T&R Theakston are celebrating a successful launch and a national listing for Nowt Peculier, the brewery’s alcohol-free version of their famous Old Peculier. Selling more than 15,000 bottles in its first two months, the beer has been praised for its likeness to its alcoholic counterpart. Continuing its success, Nowt Peculier will now also be stocked in 170 Sainsbury’s stores. The family brewery is in talks with a number of other retailers to exte…

T&R Theakston Celebrates Successful Launch Of Alcohol-Free ‘Nowt Peculier’ - The Yorkshire Press

Independent Yorkshire brewery T&R Theakston is marking a strong start for Nowt Peculier, its new alcohol-free version of the legendary Old Peculier, with over 15,000 bottles sold in the first two months. The beer has been praised by drinkers for its similarity to the original, offering ale fans a full-flavoured, alcohol-free alternative. Brewed to the original Old Peculier recipe using Fuggle, Challenger and Progress hops, it delivers a dark rub…