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Sylvestre Ngouchinghe: $280M built on frozen fish
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Sylvestre Ngouchinghe: $280M built on frozen fish
In 1982, at the Mvog Mbi market in Yaoundé, a young trader from Bafoussam named Sylvestre Ngouchinghe set up a stall selling frozen fish at retail. He had begun his career as a vendor in western Cameroon, the kind of work that requires waking before dawn, hauling produce to a market stand, and counting the day's takings in small bills. The fish business was not glamorous. It was perishable, low-margin, and dependent on a cold chain infrastructur…
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