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Gap's Katseye Jeans ad Goes Viral as Sydney Sweeney Campaign Stirs Backlash

Summary by India Today
Gap’s new Katseye denim ad, set to Milkshake, has gone viral with 20 million views, praised for diversity and individuality, contrasting American Eagle’s Sydney Sweeney backlash.

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Katseye and Gap are giving us something old, something new, something borrowed and something blue. In a new advertising campaign, entitled “Better in Denim”, Gap resorts to a proven and true formula for the clothing company: a successful song, a contagious dance and blue “jeans”. The ad seems tailor-made for the TikTok generation, with the participation of the global female group Katseye, who plays a choreography of Robbie Blue to the rhythm of …

A jeans advertisement from the US clothing brand GAP is going viral because it is compared to the Sydney-Sweeney advertisement from American Eagle.

·Zürich, Switzerland
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India Today broke the news in India on Monday, August 25, 2025.
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