US EditionSydney Sweeney Launching Lingerie Line — With Help From Jeff Bezos
UNITED STATES, JUL 15 – Sydney Sweeney's lingerie brand is backed by a $1 billion investment fund led by Coatue, with support from Jeff Bezos, Michael Dell, and Lauren Sanchez.
- Emmy-Nominated actress Sydney Sweeney is launching a new lingerie line backed by billionaire Jeff Bezos and Lauren Sánchez in 2025.
- Sweeney has worked on this lingerie project for the last year, supported financially by Ben Schwerin, partner at Coatue, which received $1 billion from Bezos and Michael Dell families.
- The actress has also built a growing business empire with partnerships and brand ambassadorships for HeyDude, Bai, Laneige, Kérastase, and Dr. Squatch campaigns involving her own limited-edition soap.
- Sweeney described this lingerie venture as a "huge project" she juggles amid her busy career, joking to Empire, "I thrive in chaos" and that she performs best with little sleep.
- The lingerie brand is expected to debut soon, underscoring Sweeney’s expanding business pursuits beyond acting, fueled by significant backing from Bezos, Sánchez, and Coatue.
17 Articles
17 Articles
Jeff Bezos backs Sydney Sweeney's lingerie project with major investment: report
Business magnate Jeff Bezos' latest investment is a new lingerie line designed by Sydney Sweeney. The Emmy-nominated actress, known for her roles in the HBO series "Euphoria" and "The White Lotus," has been working on a lingerie line that has received backing from Bezos and his wife, Lauren Sánchez, a source familiar with the matter told US Weekly. Sweeney was invited to the couple's June wedding in Venice, Italy."This has been a huge project fo…
Sydney Sweeney Lingerie? ‘Euphoria’ Star Is Reportedly Launching Her Own Line & Jeff Bezos Is Involved! | Just Jared: Celebrity News and Gossip
Sydney Sweeney Lingerie? ‘Euphoria’ Star Is Reportedly Launching Her Own Line & Jeff Bezos Is Involved! Sydney Sweeney is reportedly launching a lingerie line! The 27-year-old Euphoria actress is currently working on the
Sydney Sweeney's Big Summer Continues As She's Reportedly Slipping Into Lingerie Business With Jeff Bezos
What's been bigger than Sydney Sweeney's… summer? The answer is not much. If you filled in the blank there with something other than summer, that's on you.Get your minds out of the gutter people, I'm here talking business. And business has been very good for the 27-year-old actress this summer.Your name doesn’t get thrown around as possibly becoming the next Bond girl like Sweeney's has for no reason. It's because she's pushing all the right but…
The actress's new business venture is "hidden" behind her presence at the Amazon founder's luxurious wedding
Coverage Details
Bias Distribution
- 73% of the sources lean Right
To view factuality data please Upgrade to Premium
