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Swiss sustainable brand FREITAG brings customisation to Quanzhou

Summary by Dao Insights
In mid-February, Swiss accessory brand FREITAG took its TWO FACE customisation event to Quanzhou, Fujian, with a distinct local flavour. FREITAG, based in Oerlikon, Zürich, was founded in 1993 by brothers Daniel and Markus Freitag. They created the original version of their now iconic messenger bag using old truck tarps, bicycle inner tubes and car seatbelts. The brand is dedicated to creating designs with used and circular materials with sustai…
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Swiss sustainable brand FREITAG brings customisation to Quanzhou

In mid-February, Swiss accessory brand FREITAG took its TWO FACE customisation event to Quanzhou, Fujian, with a distinct local flavour. FREITAG, based in Oerlikon, Zürich, was founded in 1993 by brothers Daniel and Markus Freitag. They created the original version of their now iconic messenger bag using old truck tarps, bicycle inner tubes and car seatbelts. The brand is dedicated to creating designs with used and circular materials with sustai…

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Dao Insights broke the news in on Wednesday, February 26, 2025.
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