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Sweet Corn, Stone Fruit and Strong Opinions: What Instacart Orders Reveal About Massachusetts' Summer Produce Season
Instacart found corn, watermelon and cherries peak around Independence Day, while 62% of peach eaters call themselves Team Peach, the survey said.
A May 2026 Instacart/The Harris Poll survey reveals 62% of Americans identify as "Team Peach," with 35% saying a perfectly ripe peach beats any other summer dessert.
Independence Day serves as a critical produce moment, with sweet corn, yellow corn, white corn, tri-color corn, watermelon, and cherries all peaking within a four-day window around July 4.
The week of Aug. 12 creates an unmissable produce moment, with pluots and donut peaches hitting their 2025 highs within a 48-hour window alongside three other stone fruits.
Regional preferences vary significantly: New Mexico leads in yellow peach orders at +83% and pluots at +468%, while Maine dominates heirloom tomatoes at 151% above the national average.
Americans hold strong consumption opinions: 51% prefer eating peaches bite-by-bite, while 26% insist on room temperature, reflecting deep dedication to peak-season produce quality.