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Sustainable fashion movement gains momentum

OTAGO, NEW ZEALAND, AUG 09 – The collaborative’s innovative model subsidizes affordable sustainable clothing through designer coat auctions that raised $30,000, attracting nationwide philanthropic support.

Precious Collaborative founder Claire O’Connell shows off the first coat which sold for $10,000. PHOTO: DAVID SHIELDS A local collaborative has caught the interest of philanthropists across the country who are dropping tens of thousands of dollars in the name of sustainable fashion.

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Otago Daily Times broke the news in Otago, New Zealand on Saturday, August 9, 2025.
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