Survey reveals the need for greater standards and best practice across marketing

Best practices in marketing automation: How to optimize a funnel - Dashly blog

Discover the best practices in marketing automation to optimize your sales funnel. Boost conversions and streamline your communication with leads.

Survey reveals the need for greater standards and best practice across marketing

A new survey from the Chartered Institute of Marketing (CIM) highlights the need for consistent, industry-wide standards that hold business functions accountable to a high level of professionalism. CIM’s latest research, surveying over 500 business decision makers indicates a level of doubt towards certain divisions. It found that 1 in 10 believe their marketing colleagues act unprofessionally, nearly three times the level identified amongst fin…

7 purchase requisition best practices to optimize the P2P cycle

Accounts payable (AP) teams are facing pressure from every direction, causing procurement workflows to break down. Department leaders want their purchase requisitions approved yesterday.  Finance heads want AP managers to work more efficiently. Legal teams want AP teams to pay more attention to compliance. The pressure shows no signs of slowing. In fact, 63% of finance leaders expect AP teams to take on more responsibilities in the near future.…