Survey Response Incentives: What to Know About Improving Customer Engagement – InMoment
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Survey Response Incentives: What to Know About Improving Customer Engagement – InMoment
“Is our response rate too low?” “What can we do to improve it?” “Should we provide an incentive for people to respond?” As a customer experience (CX) leader, these are all questions you’ve likely faced many times before. However, these relatively simple questions have somewhat complex answers. Survey incentives do encourage some people to offer feedback, which could mean more responses and diverse insights for your brand. However, they might n…
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