NBCU Scores Super Bowl Ad Sellout, Highest Grossing NFL Season Ever

Super Bowl ad spots that cost millions a piece already sold out even though the event is still more than 150 days away

NBCUniversal, which has the rights to next February’s Super Bowl, has entirely sold out ad inventory during the big game.

NBCUniversal Says Super Bowl Ad Inventory And 90% Of All NFL Spots Are Sold Out

Ahead of Thursday's kickoff of Season 20 of Sunday Night Football, NBCUniversal says ad inventory for next February's Super Bowl and 90% of all NFL spots are already sold out.

NBC touts record NFL season ad revenue, sells out of Super Bowl LX spots

NBCUniversal said the upcoming NFL season marks its highest grossing to-date when it comes to overall advertising and partnerships revenue.

NBCUniversal Sells Out Super Bowl LX Ad Inventory

NBCUniversal has sold out ad inventory for Super Bowl LX, which will air on NBC, Peacock and Telemundo on Feb. 8, 2026. Ahead of its 20th season of “Sunday Night Football,” it has also sold out 90% of its NFL inventory separate from the Super Bowl. The upcoming NFL season marks the highest grossing season to date for the media giant, with overall revenue increasing across all platforms. “Coming off of the strongest sports Upfront in our company’…

Super Bowl LX Commercials Have Sold Out, With NBC Seeking At Least $7 Million Per Ad

NBCUniversal has sold all of its advertising inventory tied to next year's broadcast of Super Bowl LX, with the network seeking at least $7 million

NBCU Scores Super Bowl Ad Sellout, Highest Grossing NFL Season Ever

ADWEEK previously reported that NBCU, which sold out its Big Game inventory, was seeking $8 million for Super Bowl spots as early as July.