Beyond the Super Bowl Ads, What Are We Actually Watching?

Beyond the Super Bowl Ads, What Are We Actually Watching?

While the marketing industry once again became fixated on the ads during the recent Super Bowl, marketers are missing a trick by overlooking the far richer cultural, strategic and psychological narratives unfolding before their very eyes, writes Jonny Boyle. Every February, the marcomms industry performs its own ritual around the Super Bowl. Within hours of the final whistle, the trade press fills with rankings of the “best” ads, breakdowns of m…

Super Bowl ads are broken, AI is not fixing them

Whassup, the Budweiser frogs, puppy monkey baby, where’s the beef…all of these are examples of some of the most iconic Super Bowl commercials. What happened to the game I love? We are about two weeks coming off the Super Bowl and the commercials witnessed will never compare to what used to be. Every commercial felt lifeless and I think that is because of a few factors: confusing creative choices, emphasizing celebrity cameos and of course, artif…