EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech

EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

Super Bowl ads: A polar bear in therapy, Charli XCX in 'vibes' college and SO many AI chatbots

Some of the roughly 60 Super Bowl ads spots cost a record $10 million for 30 seconds this year.

The Pepsi vs. Coke War Is Back, And Pepsi’s Opening Move Was Stealing Coke’s Polar Bear And Recreating The Coldplay Cheating Scandal

Pepsi’s Super Bowl ad “The Choice” might be the most weird and edgy commercial of the year. It starts by putting Coca-Cola’s iconic polar bear through a blind taste test, and the bear picks Pepsi. What follows is a full existential crisis: the bear wandering the streets, lying on a therapist’s couch (played by Taika Waititi), and questioning everything it’s ever known. But the real kicker comes at the end. The bear meets another polar bear who …