It’s Official: A Silly Chocolate Ad Won the Super Bowl. These Products Got the Biggest Post-Game Boost

It’s Official: A Silly Chocolate Ad Won the Super Bowl. These Products Got the Biggest Post-Game Boost

Real-time food delivery data shows which Super Bowl commercials for CPG brands actually translated into sales.

Super Bowl 2026: Viewership, engagement and ads analysis

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

Super Bowl LX Ads Get Serious

After years of laughs leading the way during the Super Bowl, this year's game got a bit more serious – or at least a lot less funny.Data from iSpot's Creative Assessment survey showed that just 48% of Super Bowl ads scored for "funny" in 2026, which was a new low since the company started tracking for those reactions in 2014.At least half of every year's ads since 2014 have been seen as "funny" by survey respondents, with the last three years si…

Exclusive: Advertisers with the biggest presence during the Super Bowl

Telecom services led the ad breaks in Canada, followed by wealth management.